A Practical Marketing Setup for Makers

By Jesse

Marketing and admin support for creative businesses

A grounded, practical guide to setting up your marketing – without overwhelm

If you’re running a small creative business and your website, emails or systems feel a bit messy (or half-built), this 37-page guide shows you how to set things up clearly – without funnels, hustle, or tech overload.

It’s written for makers selling physical products – jewellers, potters, knitters, clothing makers, printmakers, natural cosmetic producers, market traders and creative graduates – who want a marketing setup that actually supports their work, rather than draining time, energy or money.

BUY THE GUIDE – £19

Introductory price
This guide will be updated and expanded over time.
Early purchasers will always receive the latest version.

The price will increase as the guide grows.

What this guide helps you do

Understand which marketing systems you actually need at the start – and which ones can wait
Set up a simple, joined-up flow between being found, making a sale, and staying in touch
Stop second-guessing whether things are “right” or constantly rebuilding your setup
Build a clear, workable first version you can grow gradually, at your own pace

This isn’t about doing everything.

It’s about doing the right few things, in the right order.

"I’d already spent hours Googling and still felt unsure. If this saves you a few hours and one wrong software decision, £19 feels very fair."

Who it’s for

This guide is for you if:

You run a small creative business selling handmade or physical products
Your current setup feels pieced together, unclear, or heavier than it needs to be
You want things to feel calm, intentional and manageable
You don’t want complicated funnels or constant posting just to make sales
You’d rather build something sustainable than chase quick growth

It’s not for you if:

You’re looking for hacks, viral strategies or aggressive sales tactics
You want a fully automated, high-volume funnel
You enjoy complex tech setups and optimisation for its own sake

What you’ll get

A clear, step-by-step PDF guide
37 pages of helpful systems explainers
Plain-English explanations – no jargon
Practical setup guidance you can return to as your business grows
Lifetime access to updates as the guide evolves

Designed to be read once, then revisited when you need it.

Why this guide exists

At the start of a creative business, it’s very easy to feel behind – especially when everyone else seems to have polished websites, full online shops and confident marketing.

In reality, you don’t need all of that yet.

You don’t need expensive platforms.
You don’t need to be everywhere.
You don’t need to build a 'forever' system before you’ve made consistent sales.

What you do need is:

one clear way for people to buy from you
one simple way to stay in touch

This guide shows you how to set up a clear, workable first version – so you can stop overbuilding, start selling, and upgrade later when your business has earned it.

"It’s really well laid out and genuinely informative – loads in here I found useful, even though I’m not in my first year anymore."